International SEO Guide & Tools
Many of us tried to separate politics from business, but we cannot deny that policy marking around the world is one of the most important trends to follow if you are a hard-core marketer or business owners. Media and technology companies in the United States have been recently hit by a European Union new policy[…]
Seth Godin, an American author and former dot-com business executive once said, “Everyone is not your customer.” If your company provides a Horizontal Market, then chances are your targeted industry is quite broad. For small or mid-size businesses this could cost the company time and resources that perhaps could be allocated elsewhere. In this article, we’ll go over[…]
Many of our clients have asked us the following question: Where should I start from when running a marketing campaign? The answer varies depending on the type of situation, and this is one of the major issues many business owners–and even marketers– struggle with. There is no one plan fits all when it comes to marketing. Marketers sometimes[…]
The U.S. Hispanic Buying Power is $1.7 billion!–Larger than the Gross Domestic Product of Mexico! The U.S. Hispanic Market buying power makes it one of the top twenty economies in the world. What is exciting about it is that marketers can tap into this growing profitable market. […]
This blog post will be in English and Spanish for those in Spain who need information about this. Recently, I had a client in Spain. The company in Spain wanted to find out how to pay for digital services rendered in the United States. If you work in International SEO or with international clients, this[…]
Mobile app, mobile website, desktop website — how do you track their combined visibility in search? Before you’ve had to track all of these statistics separately, but early this year Google’s Search Console introduced the concept of “property sets,” which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks[…]
There is a fantastic Google resource that I think is often overlooked. Global Marketing Finder tool helps startups and entrepreneurs to find new global markets and audiences around the world who are likely to be interested in your products, services, or business. How does Global Market Finder works? Simply enter keywords that describe your product[…]
One of the biggest mistakes a small business owner or startups make is to think that your market is too small and the reason why your profit margins won’t be substantial enough and/or that expansion is not possible, but that’s old thinking mentality. Now a days, entrepreneurs are engaging in the international marketplace thanks to[…]
You are starting up your digital marketing business or working for a startup in USA or an oversees country. The first thing you need to get on board with is international business development in the following methodologies. Business development: Set the business value proposition Designed the business model . What is Business development? I know[…]
Baidu, China’s search engine and recognized by Forbes on World’s Most Innovative Companies List has opened its machine learning tools to the Internet’s AI community following in the steps of other Microsoft, Google and Facebook. Andrew Ng, Chief Scientist at Baidu is also the former inventor of Google’s RankBrain. Baidu’s version of Rankbrain is called[…]