Tag: international marketing

USA Technology Companies Like Google or Facebook Affected By New E.U. GDPR Privacy Policy

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Many of us tried to separate politics from business, but we cannot deny that policy marking around the world is one of the most important trends to follow if you are a hard-core marketer or business owners. Media and technology companies in the United States have been recently hit by a European Union new policy[…]

7 Basic Categories To Build Your International Buyer Personas

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The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, and lifestyles, etc). Personas focus a lot on the motives behind behaviors. What this means is[…]