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Internatinal buyer persona – Blue Media Consulting

7 Basic Categories To Build Your International Buyer Personas

The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, and lifestyles, etc). Personas focus a lot on the motives behind behaviors. What this means is[…]