This blog post will be in English and Spanish for those in Spain who need information about this. Recently, I had a client in Spain. The company in Spain wanted to find out how to pay for digital services rendered in the United States. If you work in International SEO or with international clients, this[…]
Mobile app, mobile website, desktop website — how do you track their combined visibility in search? Before you’ve had to track all of these statistics separately, but early this year Google’s Search Console introduced the concept of “property sets,” which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks[…]
You are starting up your digital marketing business or working for a startup in USA or an oversees country. The first thing you need to get on board with is international business development in the following methodologies. Business development: Set the business value proposition Designed the business model . What is Business development? I know[…]
Baidu, China’s search engine and recognized by Forbes on World’s Most Innovative Companies List has opened its machine learning tools to the Internet’s AI community following in the steps of other Microsoft, Google and Facebook. Andrew Ng, Chief Scientist at Baidu is also the former inventor of Google’s RankBrain. Baidu’s version of Rankbrain is called[…]
The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, and lifestyles, etc). Personas focus a lot on the motives behind behaviors. What this means is[…]
In North America, our choice of search engine is mostly Google with the exception of people who also use Bing and Yahoo what also bring their own amount of searches. We also have smaller search engines like DuckDuckGo, but Google has long held a big share of the majority of global markets. If your business[…]
With 65% market share, Baidu is the most used search engine in China. Behind Baidu, there are two other engines “Haosou” with 16% market share and Sogou with 11% market share. Google is relegated to the fifth position in the list of most popular search engines in China, with less than 2% of market share.Baidu ranks 5th[…]