Google Global Market Finder is a free, online application that helps you find new markets for your products or services overseas.

It helps you compare opportunities from different locations around the world using the following:

• Google Search data
• Google Translate keyword translation
• AdWords keyword bid and competition

These metrics allow you to compare the cost of acquiring a new customer with your product margins and help you to determine whether reaching customers in a new market is good for your business.

As stated in the AdWords Terms and Conditions, you’re responsible for the keywords and ad text you use in your ads. Be sure to confirm that the results you elect to use from Google Global Market Finder are accurate. Additionally, please confer with your own legal counsel regarding possible issues surrounding advertising or distributing your products in other countries or regions.

There are a few key differences between Global Market Finder and Keyword Tool.

Global Market Finder:

• automatically translates your keywords and, if applicable, shows alternative translations
• calculates each location’s Opportunity Score based on broad-based matches of translated keywords
• organizes market opportunities by location

How it works?

Opportunity Score is a dynamic metric based on local monthly search volume, average bid, and competition between different locations in your target market. If two locations have the same search volume, then the location with the lower average bid receives a higher Opportunity Score. Similarly, if two locations have the same average bid, then the location with the higher search volume gets a higher Opportunity Score.

What are global markets?

Global Market Finder groups locations into global markets as follows:

• Africa: Algeria, Angola, Egypt, Ethiopia, Ghana, Kenya, Libya, Morocco, Mozambique, Nigeria, South Africa, Tanzania, Tunisia, Uganda
• Americas: Argentina, Barbados, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Greenland, Isle of Man, Mexico, Panama, Peru, Trinidad and Tobago, United States, Venezuela
• Asia: Azerbaijan, Bangladesh, China, Hong Kong (SAR), India, Indonesia, Japan, Kazakhstan, Korea (South), Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam
• Emerging Markets: Argentina, Brazil, Chile, China, Colombia, Egypt, Hong Kong (SAR), India, Indonesia, Malaysia, Mexico, Morocco, Pakistan, Peru, Philippines, Poland, Russia, South Africa, Thailand, Turkey
• Europe: Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom
• European Union: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom
• G20: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea (South), Mexico, Russia, Saudi Arabia, South Africa, Turkey, United Kingdom, United States
• Middle East: Bahrain, Brunei, Israel, Jordan, Kuwait, Lebanon, Palestinian Territories, Saudi Arabia, United Arab Emirates
• Oceania: Australia, New Zealand

Global Market Finder only shows locations if there’s search activity in that location.

There’s no direct way to export keywords from Global Market Finder into your AdWords account.

To add localized keywords into your account, we recommend that you use Google Translator Toolkit. With Translator Toolkit, you can automatically translate your keywords and share your translations with AdWords translators who can edit and confirm that the translations are accurate for your ads. You can also reach out tolocalization vendors who support AdWords localization through Translator Toolkit.

See YouTube demo or learn more in the Google AdWords for Global Advertisers site.

Global Market Finder translates into the same languages supported by Google Translate. You can find the full list of Translate languages at http://translate.google.com.

Global Market Finder groups keywords according to language, which are sorted alphabetically within each locale.

Keyword language is sometimes ambiguous. For example, the keyword hotel is valid in English, Spanish, German, and a number of other languages. In order to determine a keyword’s language, Global Market Finder uses a number of signals, which includes:

• the keyword language: for example, the word 航空券 is unambiguously Japanese; in contrast, the word entrepreneur is both English and French
• the Google interface language: for example, a Spanish-speaking user in the United States might search for taco using Google’s Spanish-language interface, while an English-speaking user in the United States might search for the same word using Google’s English-language interface
• the Google domain: for example, a user in the United States may use www.google.com while another user in the United States may use www.google.com.mx

In addition, Global Market Finder combines variants of the same keyword or broad-based matches into a single keyword. For example, the keyword hotel and its relevant variation hôtel, which may be used by both English and French-speaking users in the United States, are combined into hotel. Eliminating broad-matched duplicates helps avoid inflating advertising opportunities in a new market.

Global Market Finder combines variants of the same keyword or broad-based matches into a single keyword. For example, the keyword hotel and its relevant variation hôtel are combined into hotel, which eliminates one of the variants in Global Market Finder’s keyword list. Eliminating broad-matched duplicates helps avoid inflating advertising opportunities in a new market.

In addition, Global Market Finder removes low-volume keywords from each in your target market. These keywords may be noisy and less relevant for the market.

Global Market Finder removes low-volume keywords from each location in your target market. When there are no keywords left in a location, it is removed from your target market.

Global Market Finder uses automatic translation to create variations of your keywords in your target market. Since machine transaltion is not perfect, some translations may result in little to no traffic in your target market. Since Global Market Finder removes low-volume keywords from each location, you may sometimes find no locations for your keywords. To find new markets for your product or service, enter different variations of your keywords.

Global Market Finder works best with the following browsers:

• Firefox 3.5. Download it at http://www.mozilla.com/en-US/firefox

• Google Chrome. Download it at http://www.google.com/chrome

• Safari 4. Download it at http://www.apple.com/safari/download

• Internet Explorer 8. Download it at http://www.microsoft.com/windows/downloads/ie/getitnow.mspx

You can learn more about global advertising at Google AdWords for Global Advertisers.

If you’re already and AdWords customer, please reach out to your account manager. If you don’t have an account manager or you’re not yet an AdWords customer, you can contact Google online.