Global Expansion with Google Global Adviser

There is a fantastic Google resource that I think is often overlooked. Global Marketing Finder tool helps startups and entrepreneurs to find new global markets and audiences around the world who are likely to be interested in your products, services, or business.

How does Global Market Finder works?

Simply enter keywords that describe your product or service, then select a region. You can choose specific markets or the entire world.

Global Market Finder uses data from Internet searches around the world to show the number of times people search for your keywords in up to 56 languages. Combined with AdWords, Global Market Finder also provides estimates for bids, and competition for each of your keywords by market and language.

With the information from Global Market Finder, you can review the estimated cost of acquiring a new customer to determine whether targeting a particular market is a good investment.

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So go ahead and try out the Global Market finder international SEO tool

  1. What is Global Market Finder?

    Google Global Market Finder is a free, online application that helps you find new markets for your products or services overseas.

    It helps you compare opportunities from different locations around the world using the following:

    • Google Search data
    • Google Translate keyword translation
    • AdWords keyword bid and competition

    These metrics allow you to compare the cost of acquiring a new customer with your product margins and help you to determine whether reaching customers in a new market is good for your business.

    As stated in the AdWords Terms and Conditions, you’re responsible for the keywords and ad text you use in your ads. Be sure to confirm that the results you elect to use from Google Global Market Finder are accurate. Additionally, please confer with your own legal counsel regarding possible issues surrounding advertising or distributing your products in other countries or regions.

  2. How does Global Market Finder differ from Keyword Tool in AdWords?

    There are a few key differences between Global Market Finder and Keyword Tool.

    Global Market Finder:

    • automatically translates your keywords and, if applicable, shows alternative translations
    • calculates each location’s Opportunity Score based on broad-based matches of translated keywords
    • organizes market opportunities by location

    How it works?

     

  3. How does Global Market Finder determine Opportunity Score?

    Opportunity Score is a dynamic metric based on local monthly search volume, average bid, and competition between different locations in your target market. If two locations have the same search volume, then the location with the lower average bid receives a higher Opportunity Score. Similarly, if two locations have the same average bid, then the location with the higher search volume gets a higher Opportunity Score.

    Developing for a Global Audience: Tools for Internationalization & Localization

    What are global markets?

    Global Market Finder groups locations into global markets as follows:

    • Africa: Algeria, Angola, Egypt, Ethiopia, Ghana, Kenya, Libya, Morocco, Mozambique, Nigeria, South Africa, Tanzania, Tunisia, Uganda
    • Americas: Argentina, Barbados, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Greenland, Isle of Man, Mexico, Panama, Peru, Trinidad and Tobago, United States, Venezuela
    • Asia: Azerbaijan, Bangladesh, China, Hong Kong (SAR), India, Indonesia, Japan, Kazakhstan, Korea (South), Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam
    • Emerging Markets: Argentina, Brazil, Chile, China, Colombia, Egypt, Hong Kong (SAR), India, Indonesia, Malaysia, Mexico, Morocco, Pakistan, Peru, Philippines, Poland, Russia, South Africa, Thailand, Turkey
    • Europe: Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom
    • European Union: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom
    • G20: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea (South), Mexico, Russia, Saudi Arabia, South Africa, Turkey, United Kingdom, United States
    • Middle East: Bahrain, Brunei, Israel, Jordan, Kuwait, Lebanon, Palestinian Territories, Saudi Arabia, United Arab Emirates
    • Oceania: Australia, New Zealand
  4. Why don’t I see some locations in my market opportunity results?

    Global Market Finder only shows locations if there’s search activity in that location.

  5. Can I export the translated keywords provided by Global Market Finder directly into my AdWords account?

    There’s no direct way to export keywords from Global Market Finder into your AdWords account.

    To add localized keywords into your account, we recommend that you use Google Translator Toolkit. With Translator Toolkit, you can automatically translate your keywords and share your translations with AdWords translators who can edit and confirm that the translations are accurate for your ads. You can also reach out tolocalization vendors who support AdWords localization through Translator Toolkit.

    See YouTube demo or learn more in the Google AdWords for Global Advertisers site.

  6. Into what languages does Global Market Finder translate?

    Global Market Finder translates into the same languages supported by Google Translate. You can find the full list of Translate languages at http://translate.google.com.

  7. How does Global Market Finder group keywords in each location?

    Global Market Finder groups keywords according to language, which are sorted alphabetically within each locale.

    Keyword language is sometimes ambiguous. For example, the keyword hotel is valid in English, Spanish, German, and a number of other languages. In order to determine a keyword’s language, Global Market Finder uses a number of signals, which includes:

    • the keyword language: for example, the word 航空券 is unambiguously Japanese; in contrast, the word entrepreneur is both English and French
    • the Google interface language: for example, a Spanish-speaking user in the United States might search for taco using Google’s Spanish-language interface, while an English-speaking user in the United States might search for the same word using Google’s English-language interface
    • the Google domain: for example, a user in the United States may use www.google.com while another user in the United States may use www.google.com.mx

    In addition, Global Market Finder combines variants of the same keyword or broad-based matches into a single keyword. For example, the keyword hotel and its relevant variation hôtel, which may be used by both English and French-speaking users in the United States, are combined into hotel. Eliminating broad-matched duplicates helps avoid inflating advertising opportunities in a new market.

  8. Why can’t I find information for keywords that I entered?

    Global Market Finder combines variants of the same keyword or broad-based matches into a single keyword. For example, the keyword hotel and its relevant variation hôtel are combined into hotel, which eliminates one of the variants in Global Market Finder’s keyword list. Eliminating broad-matched duplicates helps avoid inflating advertising opportunities in a new market.

    In addition, Global Market Finder removes low-volume keywords from each in your target market. These keywords may be noisy and less relevant for the market.

  9. Why can’t I find a particular location in my results?

    Global Market Finder removes low-volume keywords from each location in your target market. When there are no keywords left in a location, it is removed from your target market.

  10. Why are there no locations in my results?

    Global Market Finder uses automatic translation to create variations of your keywords in your target market. Since machine transaltion is not perfect, some translations may result in little to no traffic in your target market. Since Global Market Finder removes low-volume keywords from each location, you may sometimes find no locations for your keywords. To find new markets for your product or service, enter different variations of your keywords.

  11. What browsers does Global Market Finder Support?

    Global Market Finder works best with the following browsers:

  12. How do I learn more about global advertising?

    You can learn more about global advertising at Google AdWords for Global Advertisers.

    If you’re already and AdWords customer, please reach out to your account manager. If you don’t have an account manager or you’re not yet an AdWords customer, you can contact Google online.

So here is a Q&A about Global Market Finder we just mentioned:

  1. What is Global Market Finder?
  2. How does Global Market Finder differ from Keyword Tool in AdWords?
  3. How does Global Market Finder determine Opportunity Score?
  4. What are global markets?
  5. Why don’t I see some locations in my market opportunity results?
  6. Can I export the translated keywords provided by Global Market Finder directly into my AdWords account?
  7. Into what languages does Global Market Finder translate?
  8. How does Global Market Finder group keywords in each location?
  9. Why can’t I find information for keywords that I entered?
  10. Why can’t I find a particular location in my results?
  11. Why are there no locations in my results?
  12. What browsers does Global Market Finder Support?
  13. How do I learn more about global advertising?

Here is a video demonstration of how Global Market Finder works:

 

— TESTIMONIALS: The Dramatic Impact of Technology on Global Expansion —

The easy part was launching this business online…the difficult part was manufacturing globally … On the customer side, we have customers in all 50 states and in 40 countries. The interesting thing is we haven’t done a thing to market globally, and have let people self-select into our brand.

Pranav Vora, Founder and CEO, Hugh & Crye

Fifty years ago not many startups would have built in international activities into their business plans. The great promise of the Internet is that it democratizes global markets.

Jake Colvin, Executive Director, Global Innovation Forum

You can’t be a tech startup these days and not think about a global strategy. Even if you try, you won’t be able to ignore it for long – there are very few boundaries, so you can wait for them to come to you, or start thinking about it as early as possible.

Jen Consalvo, COO, Tech Cocktail

We never imagined and never set out to be a global startup, but then we started to find all of these tools … from BigCommerce to QuickBooks to UPS Mail Innovations. Within a year, we were exporting to around 40 countries.

Kavita Shukla, Founder and CEO, Fenugreen

I think most of the startups and small businesses that grow, they may start with one market … and they usually stay pretty small because it’s tough to develop those relationships, but luckily as we’ve heard from the other panelists, that’s not the case with the Internet-based model.

Usman Ahmed, Policy Council, eBay Inc.

If you are exporting to one country, you should be exporting to 10 … We are starting to see some momentum. Obviously, the technology is there to enable this and that smaller [companies] are able to make connections with business partners around the world.

Lindsey Grossman, Senior Manager, Global Public Policy, Intuit

– Success Global Expansion Video Stories –

Thousands of businesses have gone global with Google. Watch the videos to hear their stories and get inspired.

Businesses gone global with Google

Businesses from all over the world use Google AdWords to expand in new markets. Listen to their experience on how they managed to grow their business and become global!

Watch a video
Purely Gadgets

Purely Gadgets

PurelyGadgets MD Alan Lim describes how seizing the opportunity to start exporting proved key to the electronic distibutor’s survival in the downturn.

Arena Flowers

Faced with fierce domestic competition and a weak pound, web-based florist Arenaflowers.com used Google AdWords campaigns to expand to Germany and Holland.

Mosaic Marble

Husband-and-wife entrepreneurs describe how they use Google AdWords to reach customers in 8 languages worldwide.

SysAid

Marketing executive Saar Bitner explains how Google AdWords helped SysAid grow and reach 6 million end users in over 100 countries.

Cloggs

UK-based footwear retailer Cloggs describe how they launched a French language website with the help of Google AdWords.

1791 Diamonds

New Zealand-based retailer 1791 Diamonds explains how they work with Google to sell engagement rings worldwide.

Webnode

Webnode created a simple platform to help users create their own websites. Based in a country of 6 million users, they knew that they needed to grow their international user base. They partnered with Google and grew globally from 200 thousand users to 15 million users in just 5 years.

So as you can see, with a bit or research and technology ecosystem now available to us any startup or small business can achieve global expansion.

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One thought on “Global Expansion with Google Global Adviser

  • Amazingly detailed article about global expansion google.. You seem to have a good understanding about it.good work and keep it up..I leaned a lot.

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