how-to-create-a-digital-marketing-plain

How to Choose and Develop Your Horizontal Market To Generate Growth [Industrial]

Seth Godin, an American author and former dot-com business executive once said, “Everyone is not your customer.” If your company provides a Horizontal Market, then chances are your targeted industry is quite broad. For small or mid-size business this could be causing the company time and resources that perhaps that could be allocated elsewhere. Focusing on a specific[…]

international_business_analysis_report

How To Develop An International Business Analysis Report

Many of our clients have asked us the following question: Where should I start from when running a marketing campaign? The answer varies depending on the type of situation, and this is one of the major issues many business owners–and even marketers– struggle with. There is no one plan fits all when it comes to marketing.  Marketers sometimes[…]

Internatinal SEO tool invoicing and taxes VAT

Invoicing an International SEO Client in Europe

This blog post will be in English and Spanish for those in Spain who need information about this. Recently, I had a client in Spain. The company in Spain wanted to find out how to pay for digital services rendered in the United States.  If you work in International SEO or with international clients, this[…]

internationl_seo_tracking_property_sets

Track All Your International Web Properties With Google Property Sets

Mobile app, mobile website, desktop website — how do you track their combined visibility in search? Before you’ve had to track all of these statistics separately, but early this year Google’s Search Console introduced the concept of “property sets,” which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks[…]

international-seo-global-expansion-with-google-global-advisor

Global Expansion with Google Global Adviser

There is a fantastic Google resource that I think is often overlooked. Global Marketing Finder tool helps startups and entrepreneurs to find new global markets and audiences around the world who are likely to be interested in your products, services, or business. How does Global Market Finder works? Simply enter keywords that describe your product[…]

The Global Startup

The Market Expansion Mistake Startups Business Often Do.

One of the biggest mistakes a small business owner or startups make is to think that your market is too small and the reason why your profit margins won’t be substantial enough and/or that expansion is not possible, but that’s old thinking mentality. Now a days, entrepreneurs are engaging in the international marketplace thanks to[…]

international_biz_development_model_design_and_value_proposition

International Business Startups’ Guide [development, Value proposition & business model]

You are starting up your digital marketing business or working for a startup in USA or an oversees country. The first thing you need to get on board with is international business development in the following methodologies. Business development: Set the business value proposition Designed the business model . What is Business development? I know[…]

baidu New Machine learning artificial intelligence

Baidu follows US tech giants and opens Artificial Intelligence Tools

Baidu, China’s search engine and recognized by Forbes on World’s Most Innovative Companies List has opened its machine learning tools to the Internet’s AI community following in the steps of other Microsoft, Google and Facebook. Andrew Ng, Chief Scientist at Baidu is also the former inventor of Google’s RankBrain. Baidu’s version of Rankbrain is called[…]

international_seo_International_buyer_personas_checkliast

7 Basic Categories To Build Your International Buyer Personas

The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, and lifestyles, etc). Personas focus a lot on the motives behind behaviors. What this means is[…]