One of the biggest mistakes a small business owner or startups make is to think that your market is too small and the reason why your profit margins won’t be substantial enough and/or that expansion is not possible, but that’s old thinking mentality. Now a days, entrepreneurs are engaging in the international marketplace thanks to[…]
You are starting up your digital marketing business or working for a startup in USA or an oversees country. The first thing you need to get on board with is international business development in the following methodologies. Business development: Set the business value proposition Designed the business model . What is Business development? I know[…]
Baidu, China’s search engine and recognized by Forbes on World’s Most Innovative Companies List has opened its machine learning tools to the Internet’s AI community following in the steps of other Microsoft, Google and Facebook. Andrew Ng, Chief Scientist at Baidu is also the former inventor of Google’s RankBrain. Baidu’s version of Rankbrain is called[…]
The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, and lifestyles, etc). Personas focus a lot on the motives behind behaviors. What this means is[…]
Here you can find the official SEO related guidelines of Yandex Search optimization Guide Tips for Webmasters Yandex Webmaster Tool Crawlers Does Yandex Use Yandex.com Keyword Research tool (by location) Using Robots.txt with Yandex How Yandex uses Schema.org International SEO Localized Page Markup Regionality Mobile SEO Mobile Websites UPDATE: Yandex announced on their Russian[…]
In North America, our choice of search engine is mostly Google with the exception of people who also use Bing and Yahoo what also bring their own amount of searches. We also have smaller search engines like DuckDuckGo, but Google has long held a big share of the majority of global markets. If your business[…]
Imagine you have an English language page hosted at http://www.example.com/, with a Spanish alternative at http://es.example.com/. You can indicate to Google that the Spanish URL is the Spanish-language equivalent of the English page in one of three ways: […]
Language If you are targeting a country with a language other than English, for example,Spanish, you need to decide if you want to target it based on language (which will cover Spain, Latin America and Latin Americans living in the USA), or you specifically want to target Spain, for example. Recommended: Use native speakers from that[…]
International Digital Marketers charting new terrain for the Global marketer who is now more than ever involved in providing their SMB clients International SEO and Global Digital Marketing services in order to open international market opportunities for long-term growth for their clients’ products and services–something that years ago was only possible for big corporations. But[…]
With 65% market share, Baidu is the most used search engine in China. Behind Baidu, there are two other engines “Haosou” with 16% market share and Sogou with 11% market share. Google is relegated to the fifth position in the list of most popular search engines in China, with less than 2% of market share.Baidu ranks 5th[…]